1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it.
2. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets
1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it.
2. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets