Upporti Ng Wi Th Final Business Plan

Milestone One

Company, Product

and

Internat

ional Market

Selection

Module

Three

you will submit a short paper with your company proposal, product d

etail, and country background. You will s

elect a specific international

market and a company within a selected industry and provide a bri

ef overview

of your selections

Justify your selections using the guidelines in the Milestone

One Guidelines and Rubric document.

Your submission

should be a

–

page short paper

with at least two scholarly references.

This

milestone

graded

with

the

Milestone One

Rubric

Milestone Two

Country

(International Market)

SWOT and

Branding

Module

Five

you will submit

the

Country SWOT and

Branding

sections of your final project

The paper should include detailed analysis of

the

select

international market and

the

competitor’s

product

/service brand

Analyze your

ountry (

international market

)

SWOT

and competitor brands

using the details

the Milestone

Two

Guidelines and Rubric document.

It should be a

–

page paper with at least three scholarly references.

This

milestone

graded

with

the

Milestone

Two

Rubric.

Milestone Three

Target Market;

Pricing and Budgeting

Module

Seven

you will submit

the

Target Market

and

Pricing and Budgeting

sections of your final project

The paper should include review of

the

target

market and justification of product customization. Also, a detailed and complete budget, including the appropriate price for

the product

should be developed.

should be a

–

page paper with at least three scholarly references.

This milestone

graded

with

the Milestone

Three

Rubric.

Final

Project

Submission

International Marketing Plan

Module Nine

you will submit

your

final project

should be a complete, polished artifact containing

all

of the critical elements

that have been covered in

Milestone

One, Two

and Three

of the final project

, plus

the Conclusion and Designed Advertisement sections.

It should reflect the incorporation of feedback

gained throughout the course. Your

final project

should include at leas

six

scholarly references

, including

each from

Milestone

One,

Two,

and Three

The

final project

graded

with

the Final Pro

ct Rubric

(

below

)

Final Pro

ct Rubric

Guidelines for

Submission

Your

international marketing plan should adhere to the following formatting requirements: 12

–

point Times New Roman font, double

spacing, and the most current APA formatting. While completing this project, you must use scholarly references as much as pos

sible fo

r full credit. At least

six

scholarly references should support your entire project. Please do not use Wikipedia and Investopedia as your resources.

Note about Rubric:

Milestones One, Two and Three use Rubric with “Proficient” as highest grade. If you wo

uld like to receive full points for

your final project

submission, you need to follow “Exemplary” from this rubric and expand on the Proficient rating from Milestones

One, Two and Three

Critical Elements

Exemplary

(

100%

)

Proficient

(

90%

)

Needs Improvement

(

70%

)

Not Evident

(

)

Value

Overview

Meets “Proficient”

cri teri a

and

expertl y bal ances key detai l wi th

brevi ty appropri ate for a bus i ness

audi ence

Provi des a bri ef overvi ew

i ncl udi ng s el ected i nternati onal

market and company wi thi n

s el ected i ndus try

Provi des an overvi ew i ncl udi ng

s el ected i nternati onal market

and compa

ny wi thi n s el ected

i ndus try, but omi ts key detai l s or

i s wordy

Does not provi de a bri ef

overvi ew i ncl udi ng s el ected

i nternati onal market and

company wi thi n s el ected i ndus try

2.6

Country SWOT: Political

System

Meets

“Proficient” criteria and

demons trates a nuanced

unders tandi ng of how pol i ti cal

s ys tems i mpact new product

l aunches

Logi cal l y as ses ses pol iti cal s ystem

i n country for whether i t favors

new product or not

As s es s es pol i ti cal s ystem i n

country for whether i t favors new

product or not,

but wi th gaps i n

l ogi c or detai l

Does not as s es s pol itical s ystem

i n country for whether i t favors

new product or not

6.3

Country SWOT: Rules

and Regulations

Meets

“Proficient” criteria and

demons trates a nuanced

unders tandi ng of the vari ety

rul es and regul ati ons governi ng

marketi ng i n s peci fi c markets

Accuratel y anal yzes rul es and

regul ati ons governi ng marketi ng

i n market

Anal yzes rul es and regul ati ons

governi ng marketi ng i n market,

but wi th gaps i n accuracy or

detai l

Does not anal yze rul

es and

regul ati ons governi ng marketi ng

i n market

6.3

Country SWOT: Law

Meets

“Proficient” criteria and

demons trates a nuanced

unders tandi ng of the l aws and

regul ati ons governi ng product

l aunches i n s peci fi c markets

Accuratel y anal yzes l aw and

regul ati ons governi ng product i n

market

Anal yzes l aw and regul ati ons

governi ng product i n market, but

wi th gaps i n accuracy or detai l

Does not anal yze l aw and

regul ati ons governi ng product i n

market

6.3

Branding: Competitors:

Logos

Meets

“Proficient” criteria and

s hows keen i ns i ght i nto the

changes made by i nternati onal

brands to adapt to new markets

Analyzes competitors’ brand

changes i n l ogos for the s peci fi c

market

Analyzes competitors’ brand

changes i n l ogos for the s peci fi c

market, b

ut wi th gaps i n accuracy

or detai l

Does not analyze competitors’

brand changes i n l ogos for the

s peci fi c market

3.8

Branding: Competitors:

Marketing Campaigns

Meets

“Proficient” criteria and

s hows keen i ns i ght i nto the

changes made by

i nternati onal

brands to adapt to new markets

Analyzes competitors’ brand

changes i n marketi ng campai gns

for the s peci fi c market

Analyzes competitors’ brand

changes i n marketi ng campai gns

for the s peci fi c market, but wi th

gaps i n accuracy or detai l

Does not

analyze competitors’

brand changes i n marketi ng

campai gns for the s peci fi c market

3.8

Branding: Brand

Products

Meets

“Proficient” criteria and

s hows keen i ns i ght i nto the

changes made by i nternati onal

brands to adapt to new markets

Anal yzes

competitors’ brand

products and whether

competi tors cus tomi zed products

to fi t the s peci fi c market,

expl ai ni ng rationale

Analyzes competitors’ brand

product and whether

competi tors cus tomi zed products

to fi t the s peci fi c market,

expl ai ni ng rationale, but w

i th

gaps i n l ogi c or detai l

Does not analyze competitors’

brand products and whether

competi tors cus tomi zed products

to fi t the s peci fi c market and

does not expl ai n rati onale

3.8

Branding: Brand

Positioning

Meets

“Proficient” criteria and

demons trates a nuanced

unders tandi ng of brand

pos i ti oni ng s trategi es des i gned

for s peci fi c i nternati onal markets

Analyzes competitors’ brand

pos i ti oni ng i n terms of pri ce i n

s peci fi c market, expl ai ni ng

rati onal e

Analyzes competitors’ brand

pos i ti oni ng i n

terms of pri ce i n

s peci fi c market, expl ai ni ng

rati onal e, but wi th gaps i n

accuracy or detai l

Does not analyze competitors’

brand pos i ti oni ng i n terms of

pri ce i n s peci fi c market and

expl ai n rati onale

3.8

Branding: Placement

Meets

“Proficient”

cri teri a and

demons trates a nuanced

unders tandi ng of pl acement

s trategi es des i gned for s peci fi c

i nternati onal markets

Analyzes competitors’ brand in

terms of pl acement i n s peci fi c

market, expl ai ni ng rati onale

Analyzes competitors’ brand in

terms of pl acem

ent i n s peci fi c

market, expl ai ni ng rati onale, but

wi th gaps i n accuracy or detai l

Does not analyze competitors’

brand i n terms of pl acement i n

s peci fi c market and expl ai n

rati onal e

3.8

Target Market: Product

Meets

“Proficient” criteria and

demons trates a nuanced

unders tandi ng of how to

s trategi ze product cus tomi zati on

for parti cul ar i nternational

markets

Logi cal l y justi fies why product i s

correctl y cus tomi zed to market,

i ncl udi ng l ogo i mage wi th

annotated changes

Jus ti fi es why product i s cor

rectl y

cus tomi zed to market, but does

not i ncl ude l ogo i mage wi th

annotated changes or has gaps i n

l ogi c or detai l

Does not jus ti fy why product i s

correctl y cus tomi zed to market

3.8

Target Market:

Appropriately Priced

Meets

“Proficient”

cri teri a and

demons trates a nuanced

unders tandi ng of how to

s trategi ze product pri ci ng for

parti cul ar i nternati onal markets

Logi cal l y justi fies how product i s

appropri atel y pri ced for i ntended

target market group

Jus ti fi es how product i s

appropri atel y pri c

ed for i ntended

target market group, but wi th

gaps i n l ogi c or detai l

Does not jus ti fy how product i s

appropri atel y pri ced for i ntended

target market group

3.8

Target Market:

Placement

Meets

“Proficient” criteria and

demons trates a nuanced

unders tandi ng of how to

s trategi ze product pl acement for

parti cul ar i nternati onal markets

Logi cal l y justi fies product

pl acement i n s peci fi c

i nternati onal market

Jus ti fi es product pl acement i n

s peci fi c i nternati onal market, but

wi th gaps i n l ogi c or detai l

Does not jus ti fy product

pl acement i n s peci fi c

i nternati onal market

3.8

Target Market:

Promotion Strategy

Meets

“Proficient” criteria and

demons trates a nuanced

unders tandi ng of how to

cus tomi ze

promoti on s trategy

parti cul ar i nternati onal markets

Devel ops appropri ate promoti on

s trategy for product i n s peci fi c

market, provi di ng l ogi cal

jus ti fi cation for s el ected

pl atform(s )

Devel ops promoti on s trategy for

product i n s peci fi c market,

provi di ng jus ti fication for

s el ec

ted pl atform(s ), but

promoti on s trategy i s l acki ng

detai l or rel evance to product or

jus ti fi cation has gaps i n l ogic

Does not devel op promoti on

s trategy for product i n s peci fi c

market

3.8

Pricing and Budgeting:

Overall Budget

Meets

“Proficient” criteria and

marketi ng budget i s es peci al ly

wel l al i gned wi th marketi ng

s trategy

Produces overal l budget for

marketi ng campai gn cons i sti ng of

al l requi red budget i tems bas ed

on marketi ng s trategy

Produces overal l budget for

marketi ng campai gn,

but does

not contai n al l requi red budget

i tems bas ed on marketi ng

s trategy or has gaps i n accuracy

Does not produce overal l budget

for marketi ng campai gn

4.75

Pricing and Budgeting:

Exact Pricing

Meets

“Proficient” criteria and

demons trates

a nuanced

unders tandi ng of pri ci ng opti ons

currentl y avai lable i n s peci fic

i nternati onal markets

Provi des exact pri ci ng for

s el ected promoti on s trategy

bas ed on current pri ci ng opti ons

i n s peci fi c i nternati onal market

Provi des exact pri ci ng for

s el ected

promoti on s trategy, but

wi th gaps i n accuracy wi th

res pect to current pri ci ng opti ons

i n s peci fi c i nternati onal market

Does not provi de exact pri ci ng for

s el ected promoti on s trategy

4.75

Pricing and Budgeting:

Product Price

Meets

“Proficient”

cri teri a and

s hows keen i ns i ght i nto how

fi s cal res pons ibility i s

i ncorporated i nto marketi ng

budgets

Determi nes whether the current

product pri ce covers the current

marketi ng budget, addres s i ng the

budget’s fiscal responsibility

Determi nes whether the cu

rrent

product pri ce covers the current

marketi ng budget, addres s i ng the

budget’s fiscal responsibility, but

wi th gaps i n accuracy or detai l

Does not determi ne whether the

current product pri ce covers the

current marketi ng budget

4.75

Pricing and

Budgeting:

Adjustments

Meets

“Proficient” criteria and

demons trates a nuanced

unders tandi ng of

pri ci ng

s ens i ti vi ty i n devel opi ng

marketi ng budgets

Logi cal l y eval uates the i mpact of

adjus tments of the product pri ce

to the hi ghes t

–

pri ced and

l owes t

–

pri ced competi tors on budget

Eval uates the i mpact of

adjus tments of the product pri ce

to the hi ghes t

–

pri ced and l owes t

–

pri ced competi tors on budget,

but has gaps i n l ogi c or detai l

Does not eval uate the i mpact of

adjus tments of the product pri ce

the hi ghes t

–

pri ced and l owes t

–

pri ced competi tors on budget

4.75

Conclusions: Impact

Meets

“Proficient” criteria and

demons trates a nuanced

unders tandi ng of the breadth of

i mpacts affecti ng new product

l aunches

Determi nes overal l i mpact of

product l aunch on company

Determi nes overal l i mpact of

product l aunch on company, but

wi th gaps i n accuracy or detai l

Does not determi ne overal l

i mpact of product l aunch on

company

6.3

Conclusions: Appraise

the Value

Meets

“Proficient”

cri teri a and

s hows keen i ns i ght i nto the

overal l val ue of l aunchi ng a new

product i n a forei gn market

Apprai s es the val ue of product

l aunch opportuni ty i n

i nternati onal market bas ed on

marketi ng techni ques empl oyed

Apprai s es the val ue of product

l aunch

opportuni ty i n

i nternati onal market bas ed on

marketi ng techni ques empl oyed,

but wi th gaps i n accuracy or

detai l

Does not apprai se the val ue of

product l aunch opportuni ty i n

i nternati onal market bas ed on

marketi ng techni ques empl oyed

6.3

Conclusions:

Sugge

stions

Meets

“Proficient” criteria and

s hows keen i ns i ght i nto how

future product l aunches coul d be

more s ucces s ful i n s peci fic

markets

Provi des appropri ate s ugges ti ons

for future product l aunches ,

s upporti ng wi th evi dence

Provi des appropri ate

s ugges ti ons

for future product l aunches , but

s ugges ti ons are not appropri ate

or l ack s upport

Does not provi de s ugges ti ons for

future product l aunches

6.3

Advertisement Design

Meets

“Proficient” criteria and

adverti s ement i s es peci al ly wel l

s ui ted to target i nternati onal

market

Creates rel evant adverti s ement

us i ng market

–

s peci fi c s trategy

Creates adverti s ement us i ng

marketi ng s trategy, but wi th gaps

i n detai l or rel evance to

i nternati onal market

Does not create adverti s ement

campai gn

3.8

Upporti Ng Wi Th Final Business Plan

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