Two Different Business Cases Social Media Assignm

You will be responding to two different business cases related to social media type
correspondence. Both cases will have different criteria that you’ll need to respond to. You
must complete both and save them in the same document.
What are the business cases?
The cases are as follows:

Product Announcement

Write a blog announcing the release of a product for a company, such as a new sports
equipment item. You choose the product (which can be anything you want, but assume it is
new). Start with an attention-grabbing headline. Summarize the announcement in the first
sentence. Describe the rest of the important details (consider all 5W2H questions) in logical
sequence. Conclude with your contact information and invite inquiries. In addition to the
blog post, create a microblog announcement that would link to your post. Apply the
principles you learned in chapters 2–4 and 6 of Writing and Speaking for Business.

Criteria

For this case you don’t need to create an actual blog. Instead, just pretend that a Word
document is your blog. At the bottom of your blog create a pseudo microblog entry as well.
Follow all of the instructions in the preceding paragraph. It shouldn’t be longer than a page.
It would benefit from headings and graphics.

Rehab Center Review

Your grandfather has been a patient in CareMore, a local rehabilitation center, for the past
six weeks. Finally, his health and mobility have improved to the point that he has been
released to return home. During his six-week stay at CareMore, you have visited him often
both to provide comfort and encouragement and to make sure he has been taken care of
appropriately. You have felt generally good about the quality of the medical care he has been
given, and the quality of the food he has been served (although a few times the food was a
bit cold when it arrived). One recurring problem that you have noticed has been with
CareMore’s laundry service. On several occasions the turnaround time on your grandfather’s
laundry has been terribly slow (seven or eight days), and twice a shirt was lost and never
returned, in spite of your repeated requests. The physical therapy has been good, and you
have been noticed steady progress in your grandfather’s mobility throughout his stay. Write
an appropriate review to post to CareMore’s social media site. Give the facility four stars out
of five for its overall quality of care. Apply the principles you learned in chapters 2–4 and 6
of Writing and Speaking for Business.

Criteria

Like the previous example, just pretend your Word document is the social media site.
Follow all of the instructions in the preceding paragraph. It shouldn’t be longer than a page.
Refer to the concepts you learned about bad news and difficult persuasion from Chapter 3.