Students will review the evolution of sport and pick one sport and historical event with that sport that had a dramatic impact on the sports marketing landscape.

What audience was the sport originally appealing to? 

What audience (new or current) was impacted by the sport and sporting event of significance that is identified for this project?

What impacts were had?  Were they positive?  Negative?

Explore the role of socialization, involvement and commitment in sports consumer behavior had on this event and the impact.

Provide two references that support your impact statement