Single Player Practicean Online Sales And Marketi
Music2Go Simulation Introduction & Single Player Practice
An online simulation called Music2Go will be used to supplement your learning. Music2Go is a marketing simulation that will give you the opportunity to formulate and implement your own sales & marketing campaign for an MP3 Player company. You will initially have responsibility over price, retail margin, sales forecast, and advertising decisions for a single product. As you move forward you will be given control over sales promotion, product development, and the opportunity to launch new products. You will analyze market research and collaborate with members of your team to create your own strategic marketing plan, while keeping to a fixed budget. You will be responsible for making key functional decisions involving price, forecasting, marketing & promotion, distribution, and R&D. Your challenge is to build your firm into the leading player in the market.
The simulation is structured into two versions, a Single-Player and a Multi-Player. You will start with the Single-Player version in lesson 1 & 2 which will allow you to become familiar with the interface. Here you will be able to roll forward through decision periods or roll back as required to test strategy, while competing against a computer-controlled opponent.
Take your time this first week and familiarize yourself with the simulation functions and dashboard. Be sure to contact your instructor with any questions or concerns regarding the simulation.
LOGIN INFORMATION & REGISTRATION
On the first day of class your instructor will provide you with your personal login information and instructions pertaining to registration for the simulation. The URL for the simulation is www.smartsims.com
REVIEW SIMULATION INSTRUCTIONS AND MATERIALS
After logging in, click the “Manuals and Videos Tab” on the course page. Review the Music2Go intro videos and intro manual.
PRACTICE MAKING DECISIONS IN THE SIMULATION
Launch the Music2Go Single Player practice simulation. In the Single-Player practice simulation, you will compete against a computer-controlled opponent, enabling you to familiarize yourself with the Music2Go simulation. Once you have entered your first set of decisions, you can move forward to the next year by clicking on the Rollover button (in the rollover menu) to process your decisions and view your results. You can also rollback to previous periods and restore your simulation.
Upload a screenshot of your completed simulation.