Seeking Insights Regarding Common Grambling State

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Seeking Insights Regarding Common Grambling State

Scent Marketing

Your M2 Practitioner Application will require devoted inquiry, assimilation, reflection, and refinement in order to achieve the highest possible score. Specifically, you are to take the scenario listed below, address it in full, and submit your work in accordance with the instructions contained herein. Importantly, this is an independent assignment to be completed by you and you alone. Sharing work with fellow students, supplying advice to your student peers, gaining assistance from outside parties, and similar actions will constitute violations of the academic code of conduct and will carry significant penalties in accordance with University policy.

The Challenge

One of your M2 readings focused on scent marketing. Scent is being used increasingly in certain business contexts to create more pleasing customer experiences. By conducting some Internet research, you’ll quickly come to see that the strategic use of scent, in fact, is being used by at least some in the healthcare industry, with some applications being obvious and others less so.

For this particular Practitioner Application, assume that you are the Marketing Director of a diagnostic imaging center in the city of your choice. The center’s owner has asked you to investigate how the establishment could use scent to improve the patient experience. Your task is to investigate scent research, seeking insights regarding common applications, applications in general healthcare contexts, and applications which might be particularly helpful in diagnostic imaging contexts. Then, supply a report which communicates findings and suggests possible scent applications which have the potential to enhance the experiences of patients receiving services at the center.

The Submission Requirement

Your submission in its entirety must be between 1500-1800 words. It is to be typed (or pasted) directly into the Moodle posting window, after which you will submit your work. Attachments of any kind are prohibited and will carry no points value. Given the length of the submission, it is advised that students prepare it in a word processing program, and when finalized, copy and paste the text into the Moodle posting window. Moodle can be very finicky and often will distort formatting, so care must be taken in preparing your submission. If problems persist, consider using Windows Notepad or another general text editor, as these are very effective for transferring distortion-free text into the Moodle posting window, after which you can add formatting directly in Moodle.

Your submission must be supported by 4 (minimum) to 10 (maximum) references, with at least 3 being from scholarly academic journals. (If you cannot ascertain whether a journal does or does not qualify as scholarly academic, contact the Noel Library and request assistance.) References may be prepared using the style guide of your choice (e.g., APA, MLA); just be sure to consistently use the selected style.

In presenting your work, identify the title, your name and student ID number, and submission date at the top of your submission and supply the following sections, exactly as they appear below, placing each heading in bold text:

    • Abstract: Your paper must include an abstract of approximately 150-250 words. An abstract is a stand-alone summary of your submission; it must be presented at the beginning of your paper, although, for obvious reasons, it is prepared after you finish your paper. This brief, informative summary must include a description of your chief findings and suggestions.
    • Introduction
    • Research Findings and Proposed Scent Applications
    • Conclusions
    • References

    Assessment Criteria

    Your submission will be assessed based on the following:

    • Compliance quality: The degree to which your submission complies with noted guidelines, including word count and reference specifications,
    • Communication quality: The degree to which your work meets standards expected in business communications, including matters concerning the use of proper grammar and punctuation, and
    • Content quality: The quality of the content presented in your work.

    Take care when determining word counts; Moodle automatically supplies these details to instructors. If word count requirements are not met, a 30-point deduction is assessed.

    Also, take care to note the deadline for this assignment. Late submissions will be accepted for up to 24 hours beyond the deadline; however, a 30-point deduction for lateness will be assessed. Submissions received more than 24 hours beyond the deadline are automatically scored zero points.

    M1 Perspectives

    As I’ve conveyed previously, the majority of activities in this course serve as thought provokers to help you focus on particular elements and think on things at a depth greater than face value. This is beneficial for most anyone and it is absolutely imperative for those employed in the healthcare industry. I will be reviewing your practitioner applications in coming days, but in the meantime, I wanted to share details on what I’ll be looking for as I go about reviewing them. This will also help you immediately start your M2 practitioner application without the need to wait until grading concludes for feedback. You already know the core areas of assessment:

    • Compliance quality: The degree to which your submission complies with noted guidelines, including word count and reference specifications,
    • Communication quality: The degree to which your work meets standards expected in business communications, including matters concerning the use of proper grammar and punctuation, and
    • Content quality: The quality of the content presented in your work.

    Well, this particular practitioner application gave you virtually complete control over your grade. Compliance matters simply required one to follow instructions, making this a matter of attention to detail, fully within your control. Communication quality required you to ensure that your submission conformed with proper standards expected in business communications. Many of you have excellent communication skills, but some posts clearly reveal deficiencies. As conveyed in the syllabus, Grammarly can be helpful here, especially for those who lack a solid foundation in preparing written correspondence. Did you take that simple step to improve your submission???

    M2 Reading Assignments

    Another interesting and engaging array of reading assignments awaits us in this module, as noted below:

    • Thomas RK. Marketing Health Services, 2nd ed. Chicago: Health Administration Press, 2010. Reading assignment: Part II, Chapters 5-8. (Available via the eBook Collection (EBSCOhost) database at LSU Shreveport’s Noel Memorial Library)
    • Elrod JK, Fortenberry JL Jr. Am I Seeing Things Through the Eyes of Patients? An Exercise in Bolstering Patient Attentiveness and Empathy. BMC Health Services Research. 2018;18(Suppl 3):41-44. (Available via the MEDLINE database at LSU Shreveport’s Noel Memorial Library)
    • Gombeski WR Jr, Taylor J, Britt J, Riggs K, Wray T, Springate S, Blair G, Bernard P. Customer Advisory Groups: Another Way to Listen to the Marketplace. Health Marketing Quarterly. 2010;27(1):86-96. (Available via the Business Source Complete database at LSU Shreveport’s Noel Memorial Library)
    • Rimkute J, Moraes C, Ferreira C. The Effects of Scent on Consumer Behaviour. International Journal of Consumer Studies. 2016;40(1):24-34. (Available via the Business Source Complete database at LSU Shreveport’s Noel Memorial Library)