References Using Current Apa Presenting Advanced

Create a 6-8 slide presentation that summarizes your work from Assessment 3, analyzes the financial effects of the proposed implementation plan, and is appropriate for a non-analytical executive audience.

Introduction

This portfolio work project will help you simplify and summarize complex analytic topics and present them to non-analytic, executive audiences.

Scenario

The marketing department at a large financial services organization recently had its budget slashed and is asking for the analytics team’s help in maximizing the use of its budget by making sure the same prospective customers are not being contacted across multiple channels.

Your Role

You are the head of the marketing team at a large financial institution. The full marketing department was so pleased with the analytics team’s analysis and your presentation of it that they have asked you to present the results to the company’s executive steering committee to support your assertion that the department is working diligently to remain under budget, even though the budget has been reduced by over 20% this year compared to the prior year.

Requirements

Use the information from Assessment 3 for this assessment.

Prepare a PowerPoint presentation to support the marketing department’s assertion that they are saving money and working diligently to remain under budget. In your presentation:

• Summarize the analytic methods and results that were provided by the analysts. Be sure to include your recommended optimal solution.
• Summarize your proposed plan for how the marketing department might use or implement the results of the analysis from the recommended solution.
• Analyze the financial effects or benefits of your proposed implementation plan.

Be sure that your presentation is appropriate for a non-analytical executive audience.

Deliverable Format

Presentation requirements:

• 6–8 slides in addition to the title slide and references slide.
• Include additional details as slide notes.
• Title slide.
• References slide.
• APA-formatted references.
• At least 3 supporting resources.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the course competency through the following assessment scoring guide criteria:

• Competency 2: Apply insight gained from classification techniques to business decisions.
  • Summarize the analytic methods and results related to a business problem.
  • Summarize a plan for using the results of an analysis to address a business problem.
• Competency 3: Analyze data using appropriate techniques to support business decision making.
  • Analyze the financial effects and benefits of a proposed implementation plan.
• Competency 4: Present the results of advanced data analysis in clear and meaningful ways to multiple stakeholders in support of business decisions.
  • Correctly format citations and references using current APA style.
  • Write content clearly, logically, and in a manner appropriate for the target audience.

Faculty will use the scoring guide to review your deliverable as if they were an executive in the organization responsible for evaluating the performance and effort of the marketing department. Review the scoring guide prior to developing and submitting your assessment.

Criteria	Non-performance	Basic	Proficient	Distinguished
Summarize the analytic methods and results related to a business problem.	Does not summarize the analytic methods and results related to a business problem.	Summarizes the analytic methods and results related to a business problem but the summary is missing critical elements.	Summarizes the analytic methods and results related to a business problem.	Clearly and succinctly summarizes the analytic methods and results related to a business problem; includes all critical elements.
Summarize a plan for using the results of an analysis to address a business problem.	Does not summarize a plan for using the results of an analysis to address a business problem.	Summarizes a plan for using the results of an analysis to address a business problem but the summary is missing critical elements.	Summarizes a plan for using the results of an analysis to address a business problem.	Clearly and succinctly summarizes a plan for using the results of an analysis to address a business problem; includes all critical elements.
Analyze the financial effects and benefits of a proposed implementation plan.	Does not analyze the financial effects and benefits of a proposed implementation plan.	Describes the financial effects and benefits of a proposed implementation plan.	Analyzes the financial effects and benefits of a proposed implementation plan.	Analyzes the financial effects and benefits of a proposed implementation plan; hypothesizes the short term and long term outcomes for the organization.
Correctly format citations and references using current APA style.	Does not correctly format citations and references using current APA style.	Uses current APA to format citations and references but with numerous errors.	Correctly formats citations and references using current APA style with few errors.	Correctly formats citations and references using current APA style with no errors.
Develop a presentation that is well-organized and appropriate for the intended audience.	Does not develop a presentation that is well-organized and appropriate for the intended audience.	Develops a presentation that is disorganized and not written at the appropriate level for the intended audience.	Develops a presentation that is well-organized and appropriate for the intended audience.	Develops a presentation that is logical, well-organized, concise, and appropriate for the intended audience.