Properly Cited Sources Using Week 1 Hc 310
Unit 1 Assignment – Building a Consumer Psychological and Cultural Profile
- Due Sunday by 11:59pm
- Points 40
- Submitting a text entry box or a
file upload
Instructions
In the New Shoes simulation you will be marketing to three different target markets (
Create a PowerPoint
- When Creating your Cultural Profile include the following elements:
- Cultural Types
- Subculture
- Social class
- Communication (verbal and non verbal) that can impact the Marketing process
- Social ( networks,
family , roles and status) - Personal (age and
life cycle stage, occupation, economics, lifestyle, personality)
- When Creating Your Psychological Profile include the following elements:
- Consumer Perception of the product/service
- Why do consumers purchase this particular product/service? (motivation)
- What are your consumers’ needs, wants, desires, and fears?
- What are your consumers’ beliefs and values that may influence the purchase?
Your PowerPoint presentation should be at least 8 slides in length (not including the Title page and Reference page). Ensure that your sources are properly cited using APA formatted guidelines and include professional graphics. An example of a successful reference slide with several web pages and an academic journal article is linked below.
You may also use the required and supplementary resources from this unit.
Assignment Parameters
- Accurate description and reference of all concepts and theories learned from course material.
- Practical examples of concepts that lead to continuing interest in the topic.
- Synthesis of concepts and theories from other course activities.
- Well-organized, clearly presented work ( free from excessive spelling and grammatical errors)
- Properly cited sources using APA 6th edition.
- Ensure use of the assignment rubric.
Assignment Objectives
- Examine how psychological as well as cultural factors influence consumer buying behavior.
- Apply these factors when creating a marketing strategy for a product or service.
Assignment Files
- Example Reference Slide [Image]
Rubric
BU220 Unit 1 Assignment – Building a Consumer Psychological and Cultural Profile
Criteria | Ratings | Pts | ||||||
---|---|---|---|---|---|---|---|---|
This criterion is linked to a Learning OutcomeAnalysis of Knowledge |
|
8.0 pts |
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This criterion is linked to a Learning OutcomeDefines Content |
|
8.0 pts |
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This criterion is linked to a Learning OutcomeRelationship to research |
|
8.0 pts |
||||||
This criterion is linked to a Learning OutcomeConclusion and related Outcomes |
|
12.0 pts |
||||||
This criterion is linked to a Learning OutcomeWriting |
|
2.0 pts |
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This criterion is linked to a Learning OutcomeAPA |
|
2.0 pts |
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Total Points: 40.0 |