Plus Pricingcustomer Profitability Pricingprofit
The
Falling Snow Company is considering production of a lighted world globe
that the company would price at a markup of 0.30 above full cost.
Management estimates that the variable cost of the globe will be $66 per
unit and fixed costs per year will be $240,000.
Assuming sales of 1,200 units, what is the full selling price of a globe with a 0.30 markup?
Question 3 (1 point)
A
company believes it can sell 5,500,000 of its proposed new optical
mouse at a price of $10.50 each. There will be $8,000,000 in fixed costs
associated with the mouse. If the company desires to make a profit
$2,000,000 on the mouse, what is the target variable cost per mouse?
Question 4 (1 point)
Wizard Corporation has analyzed their customer and order handling data for the past year and has determined the following costs: |
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Order processing cost per order |
$7 | ||
Additional costs if order must be expedited (rushed) |
$10.00 | ||
Customer technical support calls (per call) |
$12 | ||
Relationship management costs (per customer per year) |
$1200 | ||
In addition to these costs, product costs amount to 75% of Sales. |
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In the prior year, Wizard had the following experience with one of its customers, Chester Company: |
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Sales |
$16,000 | ||
Number of orders |
160 | ||
Percent of orders marked rush |
70% | ||
Calls to technical support |
80 | ||
Required: |
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Calculate the profitability of the Chester Company account. |
Question 5 (1 point)
When a firm adds a predetermined percentage to the cost of its product for pricing purposes, it is called:
Question 6 (1 point)
PowerDrive, Inc. produces a hard disk drive that sells for $175 per unit. The cost of producing 25,000 drives in the prior year was: |
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Direct material | $625,000 | |
Direct labor | 375,000 | |
Variable overhead | 125,000 | |
Fixed overhead | 1,500,000 | |
Total cost | $2,625,000 |
At the start of the current year, the company received an order for 3,400 drives from a computer company in China. Management of PowerDrive has mixed feelings about the order. On the one hand they welcome the order because they currently have excess capacity. Also, this is the company’s first international order. On the other hand, the company in China is willing to pay only $125 per unit. |
What will be the effect on profit of accepting the order? |
Question 7 (1 point)
Another name for menu-based pricing is:
Question 8 (1 point)
A
company has $50 per unit in variable costs and $1,200,000 per year in
fixed costs. Demand is estimated to be 108,000 units annually. What is
the price if a markup of 40% on total cost is used to determine the
price?