Option B Option C Positioning Statement And Motto

In this assignment, you will create an ORIGINAL Positioning Statement and Motto for one (1) of the following brands: Tesla, SmoothieKing, Suave, or Nintendo.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the template located in the Blackboard online
course with your ORIGINAL analysis on the business. At the end of the
template, be sure to develop what you believe would be a new or better
positioning statement and motto for the brand.

Submit the completed template in the Week 4 assignment submission link, located in the blackboard online course.

Click here to download the required template.

Submit the completed template via the Assignment 1 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, B, C, and D to view each available brand).

• Option A
• Option B
• Option C
• Option D

Tesla

General Brand Marketing

Tesla
builds not only all-electric vehicles but also infinitely scalable
clean energy generation and storage products. Tesla believes the faster
the world stops relying on fossil fuels and moves towards a
zero-emission future, the better.

Tesla
was founded in 2003 by a group of engineers who wanted to prove that
people didn’t need to compromise to drive electric – that electric
vehicles can be better, quicker and more fun to drive than gasoline
cars. Today, Tesla builds not only all-electric vehicles but also
infinitely scalable clean energy generation and storage products. Tesla
believes the faster the world stops relying on fossil fuels and moves
towards a zero-emission future, the better.

Smoothie King

Smoothie King first introduced the nutritional fresh-blended smoothie in 1973 when founder Steve Kuhnau
began experimenting with mixing real fruit, nutrients and proteins in a
blender at home. Soon enough, his concoctions began to have a positive
impact on his health, which spawned the creation of the first Smoothie
King.

We believe each day is filled with promise and possibility.
And our purpose is to help you get the most out of it. That’s why each
of our ingredients is chosen carefully, and every one of our blends is
crafted masterfully. So you can be your best self, live your best life,
and rule the day.

Suave

Suave®
products offer great quality beauty and grooming solutions for the
entire family to help you look good, smell good and feel good every day.
For over 75 years, the brand has provided high-quality, value products
that work as well as premium brands. In 2016, Suave® introduced new
products across its diverse portfolio to bring great quality beauty to
everyone.

Nintendo

At
Nintendo we are proud to be working for the leading company in our
industry. We are strongly committed to producing and marketing the best
products and support services available. We believe it is essential not
only to provide products of the highest quality, but to treat every
customer with attention, consideration and respect. By listening closely
to our customers, we constantly improve our products and services.