Minimum 2 Page Research Summary Walmarts Phenome

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Minimum 2 Page Research Summary Walmarts Phenome

This is an assignment where you can get extra credit

I have attached the instructions on how to log on our library’s LIRN Database.

Once you are inside LIRN choose Statista

Then choose Media&Advertising

Then go to Advertising&Marketing.

From the Popular Statistics column choose –

  • Leading U.S. online advertisers in Q4 2019, by impressions
  • Leading U.S. YouTube advertisers in Q4 2019, by impressions

Prepare a minimum 2 page research paper discussing the above statistics, you can also use other relevant statistics but only using the Statista database.

APA 7 Format.

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AND ALSO;

Summary –

Walmart’s phenomenal success has resulted from an unrelenting focus on bringing value to its customers. Day in and day out, Walmart lives up to its promise: “Save money. Live better.” It rang up an incredible $408 billion in sales last year—1.7 times the sales of competitors Costco, Target, Sears/Kmart, Macy’s, JCPenney, and Kohl’s combined. Walmart isn’t just out to deliver customer value. It’s mission is to lower the cost of living for the world. To accomplish this mission, Walmart offers a broad selection of carefully selected goods at “unbeatable low prices.” Just how does Walmart make money with such low prices? Walmart is a lean, mean, distribution machine. Superior management, sophisticated technology, and bargaining power that comes with its size have all contributed to the lowest cost structure in the retail world. Walmart’s growth has slowed as it has reached such an enormous size. But it isn’t taking its eye off the ball. To reignite growth, Walmart is pushing into new, faster-growing product and service lines, including organic foods, store brands, in-store health clinics, and consumer financial services. It’s also pushing its expansion into international markets and online sales. Based on its obsession with customer value, Walmart is determined to keep making its slogan, “Save money. Live better.” a reality for as many people as possible.

Answer the following questions –

1. What is Walmart’s “Save Money. Live Better.” slogan all about?

2. Does Walmart’s message work for you? Do people feel as strongly about Walmart as they do about, say, Target?

3. Consider both Walmart (www.walmart.com) and Amazon (www.amazon.com). In what ways do these two companies compete? Compare them using the variables of the marketing mix – Product – Price – Place – Promotion.

Write at least 2 pages excluding reference page and use APA style format.