Microsoft Powerpoint Powerpoint Presentation So

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Microsoft Powerpoint Powerpoint Presentation So

****PLEASE SEE, AND CLOSELY FOLLOW, THE ATTACHED GRADING GUIDE FOR THIS ASSIGNMENT!**** Purpose of Assignment

The purpose of this assignment is to place students in the active
role of a marketing manager with a problem threatening the
organization’s survival. Students will respond to a specific scenario
that requires them to address the concepts both critically and
creatively to solve the scenario’s dilemma.

Assignment Steps

Resources: Marketing: Ch. 2: pg. 40-46, 54-69; Ch. 3: pg. 72-92; Ch. 8: pg. 207-227; Ch. 9: pg. 242-257

Scenario: You are the marketing manager for a local
nonprofit charity whose funding is based on membership fees. You’ve
noticed a severe drop in new memberships and a decline in repeat
memberships, which is threatening your organization’s ability to survive
and grow. You have decided to implement the Five-Step Marketing
Research Process to help understand the problem and create solution
strategies to implement.

Create a 10- to 20-slide (not counting the cover slide and reference slide) Microsoft® PowerPoint® presentation
with speaker’s notes on the Five-Step Marketing Research Approach
detailing how you will use each step to solve the membership issue the
local nonprofit charity is facing.

Address the following in your role as marketing manager:

  • Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing.
  • Describe each step of the Marketing Research Approach (one slide for
    each step) in detail including its goal, and create an example aligned
    to the scenario above to illustrate how that stage would be implemented
    toward the problem’s solution.
  • Define the two types of research data this process gathers and their
    pros and cons. Share examples of each type that would be useful in
    solving the scenario.
  • Compare and contrast the Five-Step Process with two alternative
    methods for conducting marketing research. What are the pros and cons
    of each?
  • Define what it means to differentiate a service and provide an
    example to illustrate how the local nonprofit charity in the scenario
    can use the strategy to help increase target market interest.
  • Explain how differentiation will help position the organization.

Cite a minimum of two peer-reviewed sources with one being from the textbook or the University Library.

Format your presentation consistent with APA guidelines.