Marketing Plan Grid View Assignment 1 Part A Your
- Assignment 1: Part A: Your Marketing Plan
Due Week 3 and worth 200 points
For this assignment, you will document your hypothetical
company’s background information and mission statement, your company’s
short- and long-term goals, an environmental analysis, and a SWOT
analysis.
Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.
Instructions
Create the first part of your marketing plan:- Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.
- Develop your company’s mission statement.
- Decide
the main goals that you would like to achieve within the next year
(short term) and the main goals that you would like to achieve within
the next five years (long term). Determine the most appropriate ways to
measure both short- and long-term goals.
Note:
Consider the following metrics: tracking downloads of website content,
website visitors, increases in market share, customer value, new product
/service adoption rates, retention, rate of growth compared to
competition and the market, margin, and customer engagement.- Develop
an environmental analysis that includes competitive, economic,
political, legal, technological, and sociocultural forces. - Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
- Use
at least three academic resources as quantitative marketing research to
determine the feasibility of your product / service. These resources
should be industry specific and relate to your chosen product / service.
Note: Wikipedia and other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be
typed, double-spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow APA
or school-specific format. Check with your professor for any additional
instructions. - Include
a cover page containing the title of the assignment, the student’s
name, the professor’s name, the course title, and the date. The cover
page and the reference page are not included in the required assignment
page length of 8 to 12 pages.
The specific course learning outcomes associated with this assignment are:
- Analyze marketing environments and strategies used to strengthen product or service positioning.
a. Evaluate data and information on customer/consumer behavior. b. Evaluate marketing research tools involved in the marketing process. c. Examine the marketing science of customer behavior and products in the marketing exchange process. - Evaluate marketing strategies used to create/communicate customer value.
a. Analyze the marketing framework through a situation analysis. - Create an effective marketing plan.
a. Develop recommendations based on market analysis and strategy.b. Develop strategies to assess performance and achieve marketing goals.c. Develop dynamic strategies for competing. Grading
for this assignment will be based on answer quality, logic /
organization of the paper, and language and writing skills, using the
following rubric found here. -
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Name: MKT500 Week 3 Assignment 1: Part A: Your Marketing Plan
Description: MKT500 Week 3 Assignment 1: Part A: Your Marketing Plan
Unacceptable Below 70% F
Fair 70-79% C
Proficient 80-89% B
Exemplary 90-100% A
1. Write an introduction to your company. Describe your hypothetical
company, its location, and the product it makes or the service it
provides, and introduce the contents of your marketing plan.
Points Range:
0 (0.00%) – 13.8 (6.90%)
Did not submit or incompletely
wrote an introduction to the company. Did not submit or incompletely
described the hypothetical company, its location, and the product it
makes or the service it provides, and the contents of the marketing
plan.
Points Range:
14 (7.00%) – 15.8 (7.90%)
Partially wrote an introduction to
the company. Partially described the hypothetical company, its location,
and the product it makes or the service it provides, and the contents
of the marketing plan.
Points Range:
16 (8.00%) – 17.8 (8.90%)
Satisfactorily wrote an
introduction to the company. Satisfactorily described the hypothetical
company, its location, and the product it makes or the service it
provides, and the contents of the marketing plan.
Points Range:
18 (9.00%) – 20 (10.00%)
Thoroughly wrote an introduction to
the company. Thoroughly described the hypothetical company, its
location, and the product it makes or the service it provides, and the
contents of the marketing plan.
2. Develop your company’s mission statement.
Points Range:
0 (0.00%) – 13.8 (6.90%)
Did not submit or incompletely developed your company’s mission statement.
Points Range:
14 (7.00%) – 15.8 (7.90%)
Partially developed your company’s mission statement.
Points Range:
16 (8.00%) – 17.8 (8.90%)
Satisfactorily developed your company’s mission statement.
Points Range:
18 (9.00%) – 20 (10.00%)
Thoroughly developed your company’s mission statement.
3. Decide the main goals that you would like to achieve within the
next year (short term) and the mains goals that you would like to
achieve within the next five years (long term). Determine the most
appropriate ways to measure both short- and long-term goals.
Points Range:
0 (0.00%) – 13.8 (6.90%)
Did not submit or incompletely
decided the main goals to achieve within the next year (short term) and
the mains goals to achieve within the next five years (long term). Did
not submit or incompletely determined the most appropriate ways to
measure both short- and long-term goals.
Points Range:
14 (7.00%) – 15.8 (7.90%)
Partially decided the main goals to
achieve within the next year (short term) and the mains goals to
achieve within the next five years (long term). Partially determined the
most appropriate ways to measure both short- and long-term goals.
Points Range:
16 (8.00%) – 17.8 (8.90%)
Satisfactorily decided the main
goals to achieve within the next year (short term) and the mains goals
to achieve within the next five years (long term). Satisfactorily
determined the most appropriate ways to measure both short- and
long-term goals.
Points Range:
18 (9.00%) – 20 (10.00%)
Thoroughly decided the main goals
to achieve within the next year (short term) and the mains goals to
achieve within the next five years (long term). Thoroughly determined
the most appropriate ways to measure both short- and long-term goals.
4. Develop an environmental analysis that includes competitive,
economic, political, legal, technological, and sociocultural forces.
Points Range:
0 (0.00%) – 34.5 (17.25%)
Did not submit or incompletely
developed an environmental analysis that includes competitive, economic,
political, legal, technological, and sociocultural forces.
Points Range:
35 (17.50%) – 39.5 (19.75%)
Partially developed an
environmental analysis that includes competitive, economic, political,
legal, technological, and sociocultural forces.
Points Range:
40 (20.00%) – 44.5 (22.25%)
Satisfactorily developed an
environmental analysis that includes competitive, economic, political,
legal, technological, and sociocultural forces.
Points Range:
45 (22.50%) – 50 (25.00%)
Thoroughly developed an
environmental analysis that includes competitive, economic, political,
legal, technological, and sociocultural forces.
5. Develop both a SWOT analysis and needs analysis for your product /
service. Each analysis should examine three strengths, weaknesses,
opportunities, and threats for your company.
Points Range:
0 (0.00%) – 34.5 (17.25%)
Did not submit or incompletely
developed both a SWOT analysis and needs analysis for the product /
service. Did not submit or incompletely examined three strengths,
weaknesses, opportunities, and threats for the company.
Points Range:
35 (17.50%) – 39.5 (19.75%)
Partially developed both a SWOT
analysis and needs analysis for the product / service. Partially
examined three strengths, weaknesses, opportunities, and threats for the
company.
Points Range:
40 (20.00%) – 44.5 (22.25%)
Satisfactorily developed both a
SWOT analysis and needs analysis for the product / service.
Satisfactorily examined three strengths, weaknesses, opportunities, and
threats for the company.
Points Range:
45 (22.50%) – 50 (25.00%)
Thoroughly developed both a SWOT
analysis and needs analysis for the product / service. Thoroughly
examined three strengths, weaknesses, opportunities, and threats for the
company.
6. Citations and References / Information Literacy / Integration of Sources
Points Range:
0 (0.00%) – 13.8 (6.90%)
Lack of in-text citations and/or
lack of reference section. Serious errors in the integration of sources,
such as intentional or accidental plagiarism.
Points Range:
14 (7.00%) – 15.8 (7.90%)
In-text citations and references
are provided, but they are only partially formatted correctly in APA
style. Does not meet the required number of references; some or all
references are poor-quality choices. Sources are partially integrated
using effective techniques of quoting, paraphrasing, and summarizing.
Points Range:
16 (8.00%) – 17.8 (8.90%)
Most in-text citations and
references are provided, and they are generally formatted correctly in
APA style. Meets number of required references; all references are
high-quality choices. Sources are mostly integrated using effective
techniques of quoting, paraphrasing, and summarizing.
Points Range:
18 (9.00%) – 20 (10.00%)
In-text citations and references
are error free and consistently formatted correctly in APA style.
Exceeds number of required references; all references are high-quality
choices. Sources are consistently integrated using effective techniques
of quoting, paraphrasing, and summarizing.
7. Clarity, Writing Mechanics, Grammar, and Formatting
Points Range:
0 (0.00%) – 13.8 (6.90%)
Information is confusing to the
reader and fails to include reasons and evidence that logically support
ideas. Serious and persistent errors in grammar, spelling, punctuation,
or formatting.
Points Range:
14 (7.00%) – 15.8 (7.90%)
Information is partially clear with
minimal reasons and evidence that logically support ideas. Partially
free of errors in grammar, spelling, punctuation, or formatting.
Points Range:
16 (8.00%) – 17.8 (8.90%)
Information is mostly clear and
generally supported with reasons and evidence that logically support
ideas. Mostly free of errors in grammar, spelling, punctuation, or
formatting.
Points Range:
18 (9.00%) – 20 (10.00%)
Information is provided in a clear,
coherent, and consistent manner with reasons and evidence that
logically support ideas. Error-free or almost error-free grammar,
spelling, punctuation, or formatting.