Read the case "Puma’s #DoYou Movement" found in the back of your textbook. Then do some additional research on the campaign before answering the following questions.
In your analysis paper, answer the following questions:
- How did the social media campaign align with Puma’s brand image?
- What strategies did Puma’s plan incorporate to build a sense of community through social media?
- Based on your research and analysis, what made Puma’s campaign so successful?