AUTO MECHANIC AND BODY SHOP
Mr. Donaldson owns Autobahn Body Shop and Mechanics. This is a full service
automobile repair body shop and full service mechanic. His shop is located in Delay
Beach Florida, zip code 33483, on a major roadway. His clients come from all over
the local area and about 80 percent of his business comes from European cars. He
does about $400,000 a year. The bay next to him has become available and he
would like to take it over. His plan is to have the mechanic services on one side and
the auto body services on the other. He has $15,000 to spend on advertising and
promotion and would like you to design a plan to increase leads and appointments,
focusing primarily on mechanic work. He would also like to know what his
competitors are doing and the best ways to make contact with his potential clients.
Furthermore he would like to leverage previous customers to get them to repeat
their service as often as possible. Mr. Donaldson wants to take his B2C business to
the next level. He would like this done in the next 4 weeks. You can talk with him
at 6p on Tuesdays, he would be happy to answer any of your questions.
please use the attached files as sources as well as other sources. write paper which incloudes those topics which are found in the secodory reasarch prject assigment whichis attached in this order. Customer Information1.1. Segments1.2. Targets1.3. Behaviors1.4 Market Size2. Competition2.1. Location Overview2.2. Performance2.3. Pricing.