Launching a New Product Line
For this Portfolio Project Option, you will act as an employee in a large company the develops and distributes mens and womens personal care products. The company has developed a new product line and you have been asked to lead a marketing team in launching the new line. Explain how you would lead the team through this task. What would be your first steps? How would you help your team be successful? In explaining your approach, be sure to address the following.
- Team communication and motivation
- Decision-making and problem-solving
- Conflict management
- Performance management
- Power, politics, and ethics
For example, how would you motivate your team? How would you make decisions and solve problems? What would you do when conflict arises? How would you address power, political behaviors, and the ethics of the team? How would you manage the overall performance of the team?