Healthcare marketing

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Unit outcomes addressed in this Assignment:

Assess various marketing tools and identify their advantages and disadvantages. [Evaluation]

Instructions:

In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.

To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:

  • Acute care
  • Ambulatory care
  • Assisted living
  • Continuing care retirement community
  • Critical access hospital
  • Dialysis care
  • Home health care
  • Hospice care
  • Long-term care
  • Memory care
  • Palliative care
  • Pediatric care
  • Primary care
  • Short-term care (e.g. post-surgery therapy)
  • Skilled nursing care
  • Surgical care
  • Veterans Health Administration
  • Other (requires approval from instructor)

Next, select an environment/location:

  • Downtown New York City
  • Denver, Colorado
  • Mobile, Alabama
  • Boston, Massachusetts
  • Rural Minnesota
  • Savannah, Georgia
  • Los Angeles, California
  • Fort Worth, Texas
  • Anchorage, Alaska
  • Other (requires approval from instructor)

Finally, select three (3) marketing tools:

  • Email
  • Newspaper
  • Memorandum
  • Radio advertisement
  • Television
  • Telephone
  • Social media
  • Internet
  • Person-to-person
  • Billboard

Instructions

  • Provide a general overview of your select healthcare system.
  • Discuss the demographics of your select location.
  • Discuss the advantages of using each marketing tool at your healthcare system and location.
  • Discuss the disadvantages of using each marketing tool at your healthcare system and location.
  • Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.
  • The use of first person is permitted for this assignment (excluding option 1). APA formatting (e.g. title page, conclusion, reference page, etc.) should not be used.
  • Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected. Plagiarism is not permitted and will result in academic discipline. All content submitted needs to be original.

*Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you.

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