Health Care Buyers Make How Health Care Buyers Ma
- Analyze the SWOT and FIVE Factors Analyses and determine which would
be more valuable from a marketing perspective. Provide specific
examples of how you could use the results of either analysis to support
informed marketing efforts. - Recall a situation in which you sought health care of some type (not
including care for an injury or illness). Determine if your situation
followed the five steps of the buying decision model and what role
marketing may have played in your seeking care. How does the personal
decision differ from the organization buying decision process? Provide
specific examples and rationale to support your response.As a reminder, please copy and paste the questions into your textbox
and then underneath each one provide your response. Remember to include
research to support what you say; your textbook is a required source:
“How Health Care Buyers Make Choices (Personal and Organizational)”
Analyze
the SWOT and FIVE Factors Analyses and determine which would be more
valuable from a marketing perspective. Provide specific examples of how
you could use the results of either analysis to support informed
marketing efforts.
Explain
what a SWOT analysis is to include components; do the same for Porter’s
FIVE Factors Analyses. Compare/contrast the two. Then, explain in
detail which one you think is more valuable from a marketing perspective
and why. Remember the specific examples!
Recall
a situation in which you sought health care of some type (not including
care for an injury or illness). Determine if your situation followed
the five steps of the buying decision model and what role marketing may
have played in your seeking care. How does the personal decision differ
from the organization buying decision process? Provide specific examples
and rationale to support your response.
Discuss
the FIVE steps of the buying decision model. Apply these steps to the
situation you discuss and remember to elaborate on the role marketing
played in your decision to seek care. What type of marketing influenced
your decision to seek care from the particular healthcare provider you
talk about. Take into account hos the personal decision differs from the
buying decision process.