Fodder Might Discussion Post

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Fodder Might Discussion Post

Absolutely no plagiarism, must be original and very thorough. Please make sure everything is followed in the question and the grading rubric. Assigned articles are attached, please also use at least one other outside academic resource. Must include in-text citations. No cover page needed but the questions should be separate.

Supporting material: Attached

Question #1:

Develop a 3-4 paragraph post/online communication responding to the scenario as if you were a senior communications professional speaking on behalf of your company. Indicate at the top of the post where you would post your response (example: on ‘Glassdoor.com’), and to whom it would be addressed (example: ‘in answer to the person who started the thread’ or ‘as an independent entry on xyz blog’).

Scenario #1

A good friend has just let you know that your firm’s CEO/Founder/President is featured in several pictures with Hollywood celebrities at a “wild” party scene on www.TMZ.com (Links to an external site.)Links to an external site. . He looks very ‘cheerful’ and there are suggestions that he/she is a regular at such events. Some are even suggesting that your firm’s executive(s) might be funding some of the alcohol, drugs, etc. While you don’t suspect your CEO/Founder/President of purchasing illegal drugs, unfortunately a part of the rumors might be correct as it is well known that your CEO/Founder/President parties nearly as hard as he/she works.

Question #2:

Rubin (2013) argues that reputation management today is partly about creating goodwill and admiration in the marketplace. In a similar vein, Pirson and Malhotra (2008) argue that the establishment of integrity and trust are essential to creating a resilient and positive corporate reputation. In Joanne Lawrence’s lecture, she explains the efforts of the UN Compact and the companies involved. Is signing on to the UN Compact an effective way of gaining goodwill, trust and admiration in the marketplace?

What about the viewpoint of Gaines-Ross? What ‘fodder’ might social media make of companies joining the UN Compact?

Please see grading rubric below. This assignment should be at least 5-6 paragraphs long and very thorough. Make sure you integrate real-life applications to support key points.

Case Discussion Rubric (2016)

Case Discussion Rubric (2016)

Criteria

Ratings

This criterion is linked to a Learning Outcome Quality of Initial Posting

Initial response displays an excellent understanding of the assigned case, the course readings, and the underlying concepts and includes the correct use of relevant terminology. Initial response additionally integrates specific real-life application (current events, work or personal experience, prior coursework, etc.) and/or other peer-reviewed research to support key points. Initial response is clear, concise, and compelling.

This criterion is linked to a Learning Outcome Mechanics

Entirely free of mechanical errors. These include: grammar, punctuation, spelling, and formatting (font style and size).