Understand what the ad is attempting to promote

Understand what the ad is attempting to promote

Directions: Study the ad below and then write a short analysis of it (250-500 words) as a discussion post. Try to help us to understand what the ad is attempting to promote and how the advertisers are achieving their goals. Analyze the images, colors, setting, and anything else. What response are the advertisers trying to elicit from their audience and why?

What rhetorical appeals (emotional, logical, authority) do you see here? Where?

Is the persuasive argument explicit (directly stated) or implicit (not directly stated)?

Is there a narrative (story) that the advertisers are trying to tell?

How does the placement or composition of the images help to persuade?

Where is the viewer’s attention being focused?

How is lighting, shadowing, and/or colors helping to persuade or influence the viewer?

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