Focus your analysis on the retail industry
External Analysis: For the external analysis, focus your analysis on the retail industry (Amazon actually competes in several industries, but looking at all of them would make the external analysis too complicated). Discuss macro-environmental factors that create threats and/or opportunities for Amazon. Also, go through Porter’s five forces in detail (include a discussion of any complements). Discuss the specific competitors that are mentioned in the case.
Answer preview focus your analysis on the retail industry
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