Chick-fil-A: Bird of a Different Feather

Chick-fil-A: Bird of a Different Feather

Chick-fil-A: Bird of a Different Feather

In 2011, sales at Chick-fil-A (CFA), a southern U.S. restaurant chain, surpassed $4 billion, an increase of 13% over 2010. The privately held, family-run business head- quartered in Atlanta, Georgia, was ranked 13th among U.S. quick-serve restaurant franchises, second only to KFC in the fried-chicken category.1

Case Analysis Outline

Case Title

Case Background and Overview

Individual Research

Analysis beyond the textbook information

Critical Assessment of the Case (i.e., Formulate a considered (critical thinking) opinion.)

Conclusion

Final assessment (e.g., Might your considered opinion be incorrect? What are the flaws in your opinion?)

Answer preview Chick-fil-A: Bird of a Different Feather

Chick-fil-A Bird of a Different Feather

APA

1028 words