Search online to find comprehensive information about the US Electronic Sensor Business.

Page One:

Search online to find comprehensive information about the US Electronic Sensor Business.

Write a one page summary of the actual US Electronic Sensor Industry. This should be a general overview of the industry to demonstrate that you have a fundamental understanding of the industry.

Page Two:

Use the CapSim slides as a source for page two of this assignment to complete the following tasks:

Write one paragraph with a brief summary of how your company came to exist.

List the five Customer Segments that exist in CapSim.

List the four Buying Criteria that your customers use to make purchase decisions.

Explain what DRIFT is and how you will address it in Capsim.