Select two of the following products and draft a proposal for a product extension

Select two of the following products and draft a proposal for a product extension

Product extension is the strategy of placing an established product’s brand name on a new product that is in the same category. Small companies can deploy the practice in the same way that large firms have, in order to increase sales of a popular product by offering variations.

Select two of the following products and draft a proposal for a product extension and explain the reasoning behind your proposal:

Keen, hiking boots

Charmin, toilet paper

Post, Raisin Bran cereal

Pendleton, wool blankets

Chanel Coco, Mademoiselle Eau de Parfum (perfume)

Ford, Ranger pick-up

Answer preview Select two of the following products and draft a proposal for a product extension Select two of the following products and draft a proposal for a product extension

APA

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