Select a current product or service that everyone would recognize that you admire in terms of delivering unique benefit(s) to consumers.
Unit 2 Product Service Planning
Select a current product or service that everyone would recognize that you admire in terms of delivering unique benefit(s) to consumers. It could be unique in terms of delivering the benefit(s) better than any other brand in the category or perhaps it provides something unique to the purchaser that no other brand provides. Discuss the following:
Briefly describe why you admire this product in terms of what is uniquely delivered to consumers.
What do you believe were the factors or circumstances that led to the introduction of this product or service?
List all of the prominent features of this product or service. For each feature, what is the corresponding benefit for the consumer?
If you had to summarize what this brand stands for (versus other products or services in the category) what woufstld you say is its positioning?
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