Select a message right on the edge of the audience’s acceptance or noncommitment.
V. Practical advice for the persuader.
For maximum influence, select a message right on the edge of the audience’s acceptance or noncommitment.
Ambiguous messages can sometimes serve better than clarity.
Persuasion is a gradual process consisting of small movements.
The most dramatic, widespread, and enduring attitude changes involve changes in reference groups with different values
VI. Attitudes on sleep, booze, and money: Evidence supporting SJT.
Research on the predictions of social judgment theory requires highly ego-involved issues.
A highly credible speaker can shrink the listener’s latitude of rejection.
C. Application of the theory raises ethical problems.
Answer preview Select a message right on the edge of the audience’s acceptance or noncommitment.
4 slides