Social Media has become an important channel of communication for organizations

Social Media has become an important channel of communication for organizations undergoing change, especially when attempting to communicate with external stakeholders. In this case study, you will look to take the lessons learned at the three different museums identified in the exercise. Then, you will be asked to apply what you’ve learned to your own organization.

Review Exercise 7.3 in your book: Social Media at the Museum. Then, review the Case Analysis Rubric for assistance on how to write a case. Your case should be at least 2–3 pages, not including the title page and bibliography.