Every day, millions of economic choices are made by people—from what brand of soap to buy
The final project for this course is the creation of a research paper. Every day, millions of economic choices are made by people—from what brand of soap to buy to how many employees to hire for a factory. Microeconomics provides us with the tools, models, and concepts to better understand individual choices in the marketplace and how resource allocation is determined at the micro level. The decisions made by individuals and households impact the market and influence decisions made by firms. Firms use these tools as a way to determine pricing, output, and profit maximization. As a student of economics, you can use the microeconomic principles to gain an understanding of how firms and individuals make decisions and also to make your own conclusions about actions we can take to improve those decisions.
Now, imagine that you are a consultant to the firm of your choice. The firm has hired you to advise it on how it can ensure its future success as a company in its current market. To do this, you will write a 7–9-page research paper analyzing market and business data to explain how the core microeconomic principles impact the sustainability of the firm and what actions it can take to ensure success.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Four, and Five. The final submission will occur in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
- ECO-201-01: Apply microeconomic models to real-world situations for informing effective business decisions
- ECO-201-02: Analyze business and market data using microeconomic tools for their impact on business sustainability
- ECO-201-03: Evaluate the structure of various markets for informing effective decision-making strategies
- ECO-201-04: Assess the behavior and decisions of individuals and firms for their relation to the microeconomic framework
Answer preview Every day, millions of economic choices are made by people—from what brand of soap to buy
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