What features were considered and which features form the recommended concept configuration to maximize purchase interest
Unit 4 Product Service Planning
Introduction: An overview of the new product or service category covering key brands, brand offerings, sales trends, product innovations, areas of growth and decline, and a SWOT analysis
Category opportunity assessment: Category features representing importance in driving purchase and category performance below average among all performance areas
New concept description: Clear delineation of the product or service in terms of what it provides, all features, and points of difference from existing products or services
Optimization of the concept: What features were considered and which features form the recommended concept configuration to maximize purchase interest
Consumer segments: Consumer segments in the category and identification of target segment(s) and rationale for selection
Target profiling: Demographics, psychographics, and category behavior
Brand positioning: Discussion of alternative positioning opportunities and selection and rationale for recommended final positioning
Media channel selection: Recommended media channels to be used in the introduction of the new product or service and rationale for selection
Pricing strategy: Recommended pricing strategy to be used in the introduction of the new product or service and rationale for selection
[[This paper and the two others that I am sending over will need to be on the same product as this paper and the other papfster I just sent over.] ]
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