What are the differences between primary and secondary data, and qualitative and quantitative research techniques?
Part 1: What are the differences between primary and secondary data, and qualitative and quantitative research techniques? What would an example of quantitative marketing data consist of?
Part 2: Describe the concept of Customer Analytics and how it aligns with overall marketing strategy in the current environment.
Literature and articles will be provided.
Answer preview What are the differences between primary and secondary data, and qualitative and quantitative research techniques?
APA
1327 words