Write at least two marketing objectives to be accomplished by this marketing plan.
In this writing assignment, you will complete the following steps:
Write at least two marketing objectives to be accomplished by this marketing plan. Be sure that your objectives are stated in a way to meet the criteria for “S.M.A.R.T.” goals, which means they are:
Specific– answer the who, what, when, where, why questions
Measurable – include a numeric objective (“increase sales to $10 million”)
Attainable – within your reach, even if optimistic (you are willing to commit)
Realistic – have a reasonable likelihood of being met (you are able to commit)
Timely – have a deadline or time period attached
Based on your analysis of the market data, and a comprehensive understanding of the customer and the buying processes, write a 2-3 page description of the major segments of the market and the specific target market segment you have chosen to serve.Be sure to include a discussion of demographic and psychographic factors if you are targeting a consumer segment, or for business targets, a discussion of whether you are serving a producer, reseller, institution or government unit. Include your reasons for concluding that this is the target market segment that is most likely to be served profitably by your firm.
Points Possible: 30
15 points = completeness of content
10 points = appropriate analysis and applied judgment
5 points = utilization of writing guidelines (LEVEL 2)
Answer preview write at least two marketing objectives to be accomplished by this marketing plan.
APA
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