Select a healthcare product or service you have recently seen in a marketing campaign.
The uninsured are healthy and young, take good health for granted, emphasize care experience, are tech-savvy, and have low motivation to enroll in health insurance plans. Discuss the following:
How can marketing techniques appeal to the young and healthy and encourage them to enroll in health insurance plans? Provide a meaningful example(s) to support your answer.
To prepare:
Select a healthcare product or service you have recently seen in a marketing campaign.
Use the four P’s of marketing to assess your selected product or service.
Reflect on the impact of the marketing campaign on your healthcare decision-making. Consider how the campaign positively or negatively influenced your personal opinions of the healthcare product or service.
To prepare for this discussion:
Review this week’s Learning Resources.
Post by Day 3:
Submit your answer to the discussion question. How can marketing techniques appeal to the young and healthy and encourage them to enroll in health insurance plans?
Respond by Day 6 and continue the discussion through Day 7:
Expand on this discussion by highlighting the differences between your posting and your colleagues’ postings. Provide additional insights or alternative perspectives.
The initial post must require four (4) current quality references and two (2) peer-reviewed articles from the UC online library. Including references in your replies to classmates is optional but recommended.
Your initial answer must be 250-300 words, not counting the list of references.
Focus on presenting critical thinking ideas and synthesis in your posts and less on stating and describing.
Answer preview Select a healthcare product or service you have recently seen in a marketing campaign.
APA
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