What is a line extension

What is a line extension

What is a line extension?  Describe how one of the following businesses might create a line extension

Post’s Raisin Bran

A maker of medium priced leather purses

Dunkin’ Donuts

What are the characteristics of an effective brand name?

What role does packaging play in the marketing od a product?

Research the following products and services and define the target market for each; the segment of consumers most likely to purchase it:

o        Compact Utility Tractors from John Deere

o        Savings plan for your children’s college

o        Orvis, Adirondack, Full-Flex bamboo fly rod

o        Fresh Thyme – Farmers Market; deli sandwiches and pizza

o        Mother Jones magazine

 

Answer preview What is a line extension

What is a line extension

APA

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