We tend to think of culture in terms of race and ethnicity when in reality people can share a common identity based on other types of group membership.
Essay Question.
Assignment 2: “We tend to think of culture in terms of race and ethnicity when in reality people can share a common identity based on other types of group membership. For example, Morse treats the LGBT community as a culture. Write 3-page paper/essay about another ethnic group (select any group from the top 3 ethnic groups in the USA) that can be treated as a cultural segment from a marketing perspective. Give an overview of the group’s characteristics, explain why you feel this group can be targeted as a culture and why they are an attractive segment to target and discuss how marketers reach out to this group and provide suggestions”.
Answer preview We tend to think of culture in terms of race and ethnicity when in reality people can share a common identity based on other types of group membership.
APA
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