Traditional advertising vs. social media advertising: Which one is more effective on consumer purchase decision.
Traditional advertising vs. social media advertising: Which one is more effective on consumer purchase decision.
Guidelines for Research Project
Here are the different sections of the research report.
1. Establish the need for marketing research. A one to two page write up describing the reason behind this study.
Define the problem — What is the real problem you are trying to solve through your research.
Establish research objective — Specify what information will be collected to solve the problem by facilitating selection of a decision alternative. (review page 50-57)
Determine research design — How would you design your research? This should include research type, purpose, time frame, scope, and environment.
Identify information type and sources – What type of data would you collect and what are the sources of your data?
Determine methods of accessing data – How would you reach out to your research participants?
Design data collection forms – You have to develop the questionnaire survey to collect the data for you study.
Determine sample plan and size — What would be your sample size and how would you determine the sample size?
Collect data – You need to collect the data using your survey questionnaire for you study.
Analyze data – Analyze your collected data; mention the technique and tools you used to analyze the data.
Answer preview Traditional advertising vs. social media advertising: Which one is more effective on consumer purchase decision.
7 slides