Marketing to Generation Z and Consumer Behavior

Marketing to Generation Z and Consumer Behavior

THE TOPIC IS (Marketing to Generation Z and Consumer Behavior)

Born between 1994 and 2012- marketers have noted that this group is born digital.
How is this demographic group different from others? How are they the same?
What messages are effective to motivate this group to buy things? What’s not effective?
see lesson https://k3hamilton.com/cb/cb14.html

Also you can you this https://www.mediapost.com/publications/tag/gen-z/