Determine the demand of your service and how this influences your pricing strategy.
Pricing Strategies
Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.
Be sure to include the following in your report:
Determine your price objective with your justification.
Determine the demand of your service and how this influences your pricing strategy.
Estimate your cost elements and analyze how this will influence the price of your service.
Propose a competitive price analysis.
Select your pricing method and determine your final price along with your justification.
Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not?
Submission Details:
Submit your answers in a 3- to 4-page Microsoft Word document, using APA style.
Name your document SU_MKT3010_W4_LastName_
Submit your document to the Submissions Area by the due date assigned
Answer preview Determine the demand of your service and how this influences your pricing strategy.
APA
1143 words