As you read this week’s article, I would like you to reflect on why you believe customer lifetime value is important in relationship marketing.

As you read this week’s article, I would like you to reflect on why you believe customer lifetime value is important in relationship marketing.

Read Article: https://www.forbes.com/sites/forbestechcouncil/2019/04/19/why-you-should-balance-cost-of-acquisition-against-customer-lifetime-value/#1debf9b39bad

As you read this week’s article, I would like you to reflect on why you believe customer lifetime value is important in relationship marketing. On the contrary, can customer value proposition isolate other customer segments? If so, how?

Answer preview As you read this week’s article, I would like you to reflect on why you believe customer lifetime value is important in relationship marketing.

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