As the marketer of your chosen product, you have the opportunity to change how the product is marketed in the U.S.
Shop for a product made by a foreign firm. Possible venues to find your foreign made product would be ethnic grocery stores or chains, such as Cost Plus or Pier One that import inexpensive products from other countries. When selecting a product, try to find one that has obviously been poorly marketed in terms of packaging, brand name, or general lack of appeal to U.S. consumers.
-Take notes on this product.
-Take a picture with your cell phone and attach it to your posted response in the Discussion area. You will be surprised at how creative and entertaining this exercise is!
As the marketer of your chosen product, you have the opportunity to change how the product is marketed in the U.S.
How would you change this product, either the brand name, the specific audience or customer, and/or price? Explain your response.
Choose one of the other classmates’ products and discuss whether you agree with their suggested changes or not and why.
Answer preview As the marketer of your chosen product, you have the opportunity to change how the product is marketed in the U.S.
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