For the purposes of case studies we will not conduct a formal situation analysis, but this is a critical first step since marketers must know their market!
You are required to provide detailed answers for the assigned case questions. For the purposes of case studies (where the facts are given to us) we will not conduct a formal situation analysis, but this is a critical first step since marketers must know their market!
Your task is to provide an approximate 2-page, single-spaced PACADI critique (there is a 3 page maximum, excluding appendices; a single page will not get it done). Use each part of the PACADI as a header/section for your paper (i.e. Section 1 will be Problem Definition).
Also note that any figures or tables shown in an appendix of your paper should be original material or analysis not an exhibit extracted from the case.
Answer preview For the purposes of case studies we will not conduct a formal situation analysis, but this is a critical first step since marketers must know their market!
APA
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