Imagine you are assigned to serve as a consultant to advise the CEO of a real company.
Background: Imagine you are assigned to serve as a consultant to advise the CEO of a real
company. You will carry out necessary research, strategic
analyses given your company’s unique position in the market, and make appropriate
recommendations. The goal of this assignment is to give you an opportunity to role-play as a
Strategy Consultant to advise a top executive to revamp a company’s strategy in the post-COVID
era.
Company Choice United Airlines,
section 1: Analyze the external and internal environment. [40%] Address both of the following.
I. Post-COVID, what is the biggest challenge and the biggest opportunity in the broader (macro)
environment of the focal company? Explain.
II. Identify AND evaluate the core competencies/resources/
focal company especially considering their relevance in the pre-COVID era. Based on its
resources/capabilities/
competitive advantage in the next 5 years? Explain.
Your submissions will be evaluated based on the:
o Evidence of thorough and in-depth analysis of the underlying issues and application of scholarly
frameworks when appropriate
o Presentation of relevant and legitimate information and analysis, with reference to facts, figures, and/or
other scholarly materials.
o Conciseness and clarity of communication, organization of thoughts, and grammatical correctness.
o Relevance, innovativeness, and feasibility of the recommendations and/or alternatives solutions
o Efficiency management– points will be deducted for going grossly over the prescribed limit
Answer preview Imagine you are assigned to serve as a consultant to advise the CEO of a real company.
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