What are the demographic characteristics of your target market and why are they important?
You know Michelle is expecting a detailed description of your targeted market segment including justification for selecting the market. You also need to remember to include your recommendation for or against marketing globally.
What are the demographic characteristics of your target market and why are they important?
Where is your target market located geographically and why is that important?
What psychographic characteristics define your target market? How do these impact your marketing strategy?
What behavioral characteristics are shared by your target market? Why are these important?
Answer preview What are the demographic characteristics of your target market and why are they important?
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