What were the challenges of technological change for Kodak given “disruptive” digital technologies?
In this module, we learned that everything is in a state of constant change. This is a challenge of strategic management, as the industry environment is driven by technology, consumer needs, politics, economic conditions, and many other influences. Consider these influences as you analyze the following cases.
Eastman Kodak’s (Kodak) Quest for a Digital Future (R. M. Grant, Contemporary Strategy Analysis: Text and Cases, 10th ed., Wiley, 2019)
To support the case analysis read Chapter 8 and the assigned reading. In addition, view the following video:
Company Man. (2018, June 13). The decline of Kodak…What happened? [Video file].
Case Study Questions:
What were the challenges of technological change for Kodak given “disruptive” digital technologies?
What were Kodak’s competencies? Was the idea to ‘brand’ the company an imaging company versus a chemical company a mistake?
Evaluate Kodak’s approaches to managing strategic change including organizational ambidexterity, scenarios, crisis management, capability development, dynamic capabilities, and knowledge management.
Was Kodak’s failure inevitable? What could Kodak have done differently?
Answer preview What were the challenges of technological change for Kodak given “disruptive” digital technologies?
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