What innovative strategy do you recommend to keep the company viable? Why should leaders believe your innovative strategy will work?

Innovation is not just a buzzword it should be thought of as a core competency for all organizations especially in this changing climate. Innovation is more than inventing, but in many ways it is continuing to reinvent yourself over time. In the literature it has been referred to as a mindset. Many companies spend millions and billions of dollars each year on innovation. If organizations do not exhibit the ability to innovate then they will not be able to compete in this economy. People who set themselves apart are those who can assist organizations gain leverage through being innovative.