Macro-Environment -STEEPLE Framework

Macro-Environment -STEEPLE Framework

Topic: Macro-Environment -STEEPLE Framework

Read about the macro-environmental factors influencing the external environment of the company in ‘Materials’, ‘Part 1’. Analyze the macro environment of the fashion industry in which Superdry operates. GUIDELINES It is important to support your STEEPLE analysis with evidence from the Materials. (STEEPLE= Sociological, Technological, Economic, Environmental, Political, Legal and Ethical forces}