A company is planning to venture overseas through EXPORT operation.
Q1. A company is planning to venture overseas through EXPORT operation. Please tell the owner of this company, the pros and cons of entering global market as (i) direct exporter, (ii) indirect exporter, and (iii) entering through export management companies. – list in bullet points format and discuss-
Q2. Share your views on what you consider are the” key elements” when a company enters global market through (i) Licensing, (ii) franchising, and (iii) full ownership. – list at least 5 points in Bullet points format and discuss; and cover all three forms of entry –
Requirements: discuss
Answer preview a company is planning to venture overseas through EXPORT operation.
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