Apply legal and ethical considerations in relation to the use of target audience information
Competency
In this project, you will you will master the following competency:
Apply legal and ethical considerations in relation to the use of target audience information
Scenario
You are employed by a large, high-profile company. When you come into the office on Monday morning, you see an email from your supervisor in your inbox:
From: Roberta Fleishman
To:Â marketing@lbc.com
Date: xx/xx/xxxx 08:15 a.m.
Subject: Ethical and Legal Training
Hello,
As you know, we had a board meeting last Friday. The board has been keeping a close eye on media coverage of other companies’ recent ethical and legal violations related to the misuse of audience information. The board wants to make sure that we are managing sensitive information in an ethical and legal manner. To respond to these efforts, I want to ensure all of our team members are fully aware of the legal and ethical guidelines surrounding this topic. Everyone at our company should understand what it means to adhere to these guidelines.
We have a team meeting next Wednesday, and I need you to develop an ethical and legal training for the team. I trust your expertise, so please present the information in whatever format you think is best. You can make a visual presentation, write up a training manual, or give a briefing to the team.
I want to be sure that the content of this training is relevant to the team. The training needs to outline the legal and ethical factors that employees must consider when they use audience information. Please focus on the following areas: gathering audience information, managing this information, and using the information to plan communications.
In the training, give real-world examples of other companies that have incurred legal and ethical violations related to the misuse of audience information. Describe the repercussions of these actions. I want to ensure that the team understands how these violations can occur and how they can negatively affect us.
Let me know if you have any questions.
Answer preview Apply legal and ethical considerations in relation to the use of target audience information
APA
1018 words