Define the consumer profiling dimensions of demographics and psychographics.
Unit 3 Product Service Planning
Define the consumer profiling dimensions of demographics and psychographics. Include in your discussion specific variables within demographics and psychographics that are used to profile consumers.
When profiling a target audience on their category behavior, what are the dimensions of category behavior that are useful to know?
What are the potential marketing implications for a new product or service based on the target’s demographics, psychographics, and category behavior? Provide specific examples of how marketing the new product or service is impacted by the specific demographic, psychographic, and behavioral profile of the target.
If you had to identify the most important profiling characteristic of a target, what would it be? Provide support for your selection.
What are the drawbacks for marketers who try to target all category users? What are the potential shortfalls of this approach?
For the fourth bullet make sure you tell the reader if you answering for all products/services or just your product/service.
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