Describe the nature of competition in the industry. What factors are increasing rivalry in the industry?
Read Case 11: Citigroup Inc., 2015, pp. 455-463, and write a report that fully and thoroughly answers the following:
What trends are driving change in the banking and securities industry?
Describe the nature of competition in the industry. What factors are increasing rivalry in the industry?
How strong are each of the competitors? Develop and discuss a CPM.
Develop and discuss a SWOT analysis for Citicorp.
Develop a financial analysis and discuss Citicorp’s financial situation.
Draw conclusions about Citicorp’s overall strategic situation, both internal and external. Discuss and support any recommendations you think Citicorp should make to its strategy or implementation.
Answer preview Describe the nature of competition in the industry. What factors are increasing rivalry in the industry?
APA
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