Analyze a company of your choice whose promotional piece does not align with their core values using the company’s mission
Analyze a company of your choice whose promotional piece does not align with their core values using the company’s mission and vision as basis. The promotional piece must be verifiable and can be viewed online (share URL).
Answer the following questions in the paper:
Can the company be blamed for “greenwashing/social washing” from different stakeholders perspectives.
Summarize what actions or steps can be taken to improve the campaign to where it aligns more with a strategic CSR view.
Requirements:
Minimum of five pages
APA format (complete with in-text citations)
minimum of six scholarly references.
Answer preview Analyze a company of your choice whose promotional piece does not align with their core values using the company’s mission
APA
1522 words